The first place where we installed our directional customer traffic counters was a shopping centre in Quebec city, Canada. We have acquired a lot of experience in many types of buildings and vehicles since, but we remain very knowledgeable about the realities of retail environments.
One aspect that is essential to counting people in shopping centres is to make sure no door is overlooked. If counting is performed only at certain entrances, the people counting figures will not be reliable. Another aspect to consider is anchors: one can choose to count the traffic they bring to the mall. Finally, there is also the option of observing trends in different zones of the centre, for example the food court.
Different levels of accuracy are necessary depending on the area. For example, the entrances to the shopping centre should be equipped with highly accurate counting sensors, while areas like the food court would provide the same quality of data with stand-alone counters-estimators.
All this people counting equipment can be networked using your corporate network, multiplexers, dial-up modems or even wireless modems. For the most cost-effective approach, manual data collection is also available.